Vogue cover girl has collaborated with American label Joe’s Jeans to create a line of around 20 styles of jeans, jackets, shorts, dungarees and T-shirts retailing from $44 to $350.
“I really loved it. I thought it was something different. As a model, you don’t really get to see this part, and I thought it was really cool to be a part of the process, and have an input, and make it my own,” Hill told WWD . The Victoria’s Secret Angel was involved in the design process, bringing pinterest images and moodboards along to creative meetings. She will also front the campaign images for the collection, shot by Mario Sorrenti, which will bear her name along with the Joe’s Jeans brand.
“I think she’s going to be the next It-girl,” Joe Dahan, founder and creative director of Joe’s Jeans, said. “She’s so natural, superstylish and almost seems like she’s not aware of her beauty and talents, and it’s effortless, and I love that.” Dahan added that of all the celebrities and models who they have discussed collaborating with, “She stood out the most. She was so natural, and her relationship with Mario Sorrenti was such a natural. It was almost like bringing the Nineties back with Kate Moss.”
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